Portfolio
I’m an experienced UX strategist, product designer, and people leader who thrives working on complex products in fast moving spaces. I’m passionate about educating partners on design and empowering designers to bring their best self to work.
My experience manufacturing food products at scale has taught me a great deal about breaking down large projects into smaller parts while being hyper focused on the customer’s experience.
My Approach
My approach to design is about aligning long-term vision with near-term needs. Although I can hit the ground running, it’s important to begin with some discovery by conducting actionable research. Once I have an idea of the what and why, I dig into my toolkit to pull the right tools for the job.
This can be a stakeholder workshop to align business goals, testing a current product to figure out what’s working and what can be improved, and in most cases, delivering wireframes at various stages of fidelity. At the end of the day it’s important for the experience of a product to satisfy users' needs and drive business goals.
Steps in the Design Process
Analysis + Alignment
Capture business goals, domain info and competitors to ensure which problem needs to be solved and create allignment
Research + Synthesis
Understand current states and how they will drive product decisions in the short and long term
Concepting + Design
From first attempts at visualizing the future states of the product or service I'm designing to hi-fi prototypes
Usability Research + Iteration
Prototypes or production, I learn if users understand the product in terms of usage and value proposition
Assets
These are snapshots of deliverables from varying steps in the design process. Having worked on variety of products, I’ve come to learn that it’s important to find the right methods to get to the desired outcome within any constraints.
Research
Opportunity Trees enable us to ensure we’re uncovering opportunities aligned to our desired outcome and exploring many solutions.
Journey Mapping can be used to highlight pain points and areas of opportunities in an experience.
User Flows on complex systems ensure the users end-to-end experience is covered.
Product Design
Methodology
Leveraging the Luma Institute’s approach to design thinking, I like to break down work into the Looking (Problem), Understanding (Opportunity) and Making (Solution) spaces in order to ensure we’re exploring multiple opportunities before jumping right into solutioning - and that those opportunities align to desired outcomes that serve the business and end users. I like that this approach can be applied outside of traditional product development to service design or where software and hardware intersect.
